Five Star Chicken - "The Movies That Made (From) Us" скачать в хорошем качестве

Five Star Chicken - "The Movies That Made (From) Us"

All brands from the 80s share one problem, namely "generation gaps", just like Five Star Chicken. Having been Thailand's top chicken brand for over 37 years, their original consumers have now evolved to Gen-B and Gen-X, but they remain loyal customers, however, Five Star Chicken was struggling to connect with Gen-Y and Gen-Z customers. To solve this pain, BBDO Bangkok came up with the concept "Chicken that connects generations together", as no matter what conflict you have - be it politics, music, fashion or even how to raise your child - what you all share is the love for chicken. The ad starts with, (to name a few), a celebrity, followed by some bad guys, some chickens and zombies, even Harry Potter makes an appearance, all expertly designed to make you pause and reflect on the brilliance of this ad, and ad with something for everyone, made by everyone. Credit Client: Five Star Agency: BBDO Bangkok Chief Creative officer: Thasorn Boonyanate Creative Director: Phacharanath Jamornchureekun Art Director: Chumjit Yuanlae Senior Copywriter: Worrawan Chailert Group Business Director: Taksina Vasaruchapong Business Director: Pattama Thienapirak Account Director: Kavinthip Chaiteerakij Account Manager: Natthaka Musigrungsri Agency Producer: Toungrak Jiravatanarungsri Head of Brand and Digital Planning: Prasit Kunanuphanchai Strategic Planning Manager: Maipimol Suepayak Production House: Suneta House Director: Teerapol Suneta Assistant Director: Kittikhun Jongkraiwut Producer: Chanapa Ployarunrung Cinematographer: Chalongwut Chorruangsak Gaffer: Chanthut Kasemsantinavin Art Director: Pornchai Cheeranoon Casting: Narissara Makmane Stylist: Montatip Narong Editor: Sarawut Kaweethammawong VTR: Positive4 (Thannawit Jiasuppibul) Sound Mix: Sound Space (Danai Suthamcharee)