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In this episode of Quilting on the Side, Andi and Tori delve into the evolving landscape of SEO (Search Engine Optimization) and its implications for quilting businesses. Tori shares her insights gained from extensive research, particularly focusing on the integration of AI search bots into SEO strategies. The conversation highlights the importance of using relevant keywords naturally in content, avoiding outdated practices like keyword stuffing, and ensuring that businesses are visible across various platforms such as Facebook, Instagram, and YouTube. Tori emphasizes that while AI search is becoming more prevalent, the foundational principles of SEO remain crucial for improving online visibility and engagement. The discussion also covers practical tips for optimizing social media presence, including the significance of business accounts on platforms like Facebook and Instagram, and the necessity of including keywords in titles, descriptions, and even image alt texts. Tori encourages listeners to conduct self-audits of their online content to identify missed opportunities for keyword integration. The episode wraps up with actionable advice on how to research trending keywords and the importance of maintaining a consistent online presence to enhance search rankings. Don’t miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights. Chapters 00:00 Introduction to SEO in Quilting 00:48 Understanding AI Search and Its Impact 02:20 Best Practices for Keyword Usage 04:43 Platforms to Focus On for SEO 09:44 The Role of Social Media in SEO 14:49 Engagement vs. Hashtags in Social Media 19:54 Practical Tips for Keyword Optimization 24:38 Real-World Examples of SEO Mistakes 29:23 Tools and Resources for Keyword Research 34:40 Final Thoughts on SEO for Quilters Mentioned in the Podcast Episode: Keywords Blog Post https://www.thequiltpatchbytori.com/p... H+H Americas Fiber Arts Trade Show in May 2026 https://hh-americas.com/ Sample Pinterest Post: Gifts for Quilters / 863072716125950103 Digital Marketing Magic Program with Tori: https://www.thequiltpatchbytori.com/dmmc See how well your SEO is doing with the Creative's SEO Clarity Report https://www.thequiltpatchbytori.com/c... Want More Quilting Content? Join our Quilting on the Side Patreon community! By becoming a patron, you'll gain access to behind-the-scenes content, bonus episodes, and exclusive resources to help you grow your quilting journey. Plus, your support helps keep the podcast thriving! 🔗 Support us on Patreon for exclusive perks / quiltingontheside 🔗 Grab Tori’s new book, Workshops Unleashed https://www.thequiltpatchbytori.com/w... 📌 Follow us on Instagram / quiltingontheside Co-Hosts Tori McElwain https://thequiltpatchbytori.com/ Andi Stanfield https://truebluequilts.com/