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On today’s episode of Max + Michel Investigate, we’re diving into what really happened to subscription boxes. From FabFitFun and Birchbox to IPSY and Kinder Beauty—we’re breaking down why some of the biggest names have shut down, which ones are still going strong, and how the whole industry is evolving in 2025. If you’ve ever unboxed a mystery delivery or wondered why your favorite box disappeared, this one’s for you. LOVE YOU SO MUCH! TIME STAMPS: 0:00-0:51 are subscription boxes dead? 0:51-2:38 understanding the market 2:38-9:43 the boom of subscription boxes 9:43-15:40 case studies 15:40-19:35 some boxes that are doing ok 19:35-22:49 the verdict? LINKS MENTIONED: Market prediction as a whole: https://market.us/report/subscription... Kinder Beauty shutdown (mentions glossybox and ipsy too) https://www.beautyindependent.com/sub... Alltrue closure: https://www.forbes.com/sites/rachelsa... Ipsy: https://research.contrary.com/company... TIKTOKS: 1: https://www.tiktok.com/t/ZTj5c4rRJ/ 2: https://www.tiktok.com/t/ZTj5cGJ9m/ ——-WHERE TO FOLLOW ME——- INSTAGRAM: / michel.c.janse TIKTOK: / michel.c.janse MY WEBSITE: www.micheljanse.co POSHMARK: https://poshmark.com/closet/michel_janse PINTEREST: / michel_janse ———-LET’S HANG——— WANNA JOIN THE FB FRIEND GROUP? / micheljanse BLOG POSTS HERE - www.micheljanse.co ----A BIT ABOUT ME----- I am so thankful to have you join this online friend group + give you a peek into my life. A bit about me - I AM: -a late 20's Christian gal who recently got married and moved to a cute little coastal town north of San Diego -a recent first-time-homebuyer who loves all homemaker-y things -a wife of a full-time touring musician (shout out to the hubs - Jordy Searcy) -a gluten-free foodie who has a degree in nutrition and is currently in a program at my local culinary school -someone who found love again after infidelity + divorce -a gal who loves to host parties and take the theme a little too far -a recovering people pleaser who is learning how to slow down and live healthier while navigating autoimmune diseases like Lupus and Celiac Disease -a thrifter -a rescue pup mom + a pear shaped gal just on the hunt for pants Come along with me as we play with food, host cutie events, thrift, shop, car chat, learn to rest + spend lots of sunsets at the beach. ----------------------------------------------------- ~SHOP~ -FAV AFFILIATE LINKS & PROMO CODES- -CBD: "MICHELJANSE" for 15% off your first order at this link: https://myeq.com/?coupon-code=michelj... -Cozy Earth (my sheets): https://my.cozyearth.com/michelcjanse tap_a=6753-c39683&tap_s=743582-196543 -VellaBox (the best candle subscription!) 'MICHEL50' for 50% off https://www.vellabox.com/?ref=michelj... ----Equipment------ MAIN CAMERA: https://amzn.to/2tWr5Nt VLOG CAMERA: https://go.magik.ly/ml/18d9o/ Handheld Tripod: https://amzn.to/2XsNXQx MIC: https://amzn.to/37xTYOO LIGHTING: https://amzn.to/2VsNiyp Hard Drive: https://amzn.to/2yNyx08 ----FAQ:---- ~How tall am I? 5'7 ~Where am I from? Boerne, TX ~Where do I live? Oceanside, CA but I am from outside of Austin, TX! ~What did I study? Nutrition and Dietetics from ASU! ~How old am I? 27 (born in '97) ~Are you Christian? yes! ~How do you pronounce your name? Mick-Elle Jan-See ~Do you have pets? YES! A rescue pupper named Max :-) ~Favorite Store? Everlane, Sezane + Madewell ~Favorite Drink? Oat Milk Matcha or Citrusy Kombucha FTC: This video is NOT Sponsored. Some links may be affiliate links meaning I make commissions on sales with no extra expense to you. (thanks for supporting me by using my links!) All opinions are my own.