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You’re doing all the marketing. You’re posting. Emailing. Creating content. Hustling. And yet… nothing consistently converts. In this video, I break down why your marketing feels busy but doesn’t build momentum and what actually changes when you align your core offer, value ladder and testing approach. If your marketing: • Feels scattered • Works for a bit and then drops off • Doesn’t compound results and ROI • Leaves you unsure what to double down on Then you’re right where you need to be today. Service business owners and agency founders struggle with marketing, and it’s not due to lack of effort. If working harder was the answer you’d have solved it by now. In this video I explain: • Why marketing activity without a clear spine stays busy instead of useful • How to simplify your marketing around one core offer • What a simple value ladder actually looks like • The 3% rule and why chasing buyers at the expense of everyone else is expensive • How to treat marketing as structured testing instead of creative chaos • Why momentum comes from alignment, not volume If you want marketing that actually gets clients, this is where to start. If this resonates, download my free guide to Marketing Momentum ebook. It walks you through how to design your marketing around where your audience actually is, how to stop competing for the 3 percent who are buying right now, and how to build sustainable marketing momentum. Download it here: 👉 https://workwithsian.co.uk/guides/mar... I’m Sian, a marketing and agency veteran turned business strategist. I help established founders simplify their model, strengthen their marketing and build businesses that actually support the life they want. Subscribe for strategic insights that are easy to action to get you growth and momentum. Nail It & Scale It® 👉 https://workwithsian.co.uk/business-c... #MarketingStrategy #SmallBusinessMarketing #BusinessCoaching #BusinessCoach #BusinessGrowth