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THE 150-YEAR DIAMOND ILLUSION IS BREAKING. For over a century, one company quietly controlled the diamond industry. Not just supply. Not just pricing. But perception itself. From South Africa in 1869… To De Beers dominating 90% of global supply… To “A Diamond Is Forever” rewiring love and culture… This isn’t just a story about stones. It’s a story about control. In this video, Russ breaks down: • How diamonds were never truly rare • How De Beers built a global cartel • Why the slogan “A Diamond Is Forever” changed everything • What really happened with blood diamonds • Why lab-grown diamonds caused panic • Why natural diamonds are under pressure today • And the uncomfortable truth about diamond resale value After 35 years in this trade, we’re not here to sell you a side. We’re here to give you the facts. Because the real question isn’t natural vs lab-grown… It’s whether you’re buying with information — or marketing. 💎 If you’re considering an engagement ring, an upgrade, or something bespoke: Book a FREE consultation below. No pressure. No sales script. Just honest guidance. 👉 https://www.blackwelljewels.com/bespo... Or email directly: 📩 jamesmarsh@blackwelljewellers.co.uk #Diamonds #LabGrownDiamonds #NaturalDiamonds #DeBeers #DiamondIndustry