Translation Strategy: The Real Reason Your Global Marketing is Failing скачать в хорошем качестве

Translation Strategy: The Real Reason Your Global Marketing is Failing

📌 What You'll Learn in This Video: 🗣️ Beyond Translation: Discover why localization is the real secret sauce. We explain how adapting cultural references, imagery, humor, and even UI design can make or break your brand in new markets. 📈 The ROI of Going Global: Learn how to measure the success of your efforts. We cover key metrics like audience growth, increased organic traffic from international search engines (like Baidu and Naver!), improved customer satisfaction, and how to multiply the value of every single piece of content you create. ⚙️ Taming the Chaos: Feeling overwhelmed by managing content in multiple languages? We introduce the power of a Translation Management System (TMS) as your central command center. Learn how a TMS automates workflows, ensures brand consistency with glossaries and style guides, and fosters seamless collaboration between your marketing, design, and development teams. 🚀 Actionable Strategy: Get the blueprint for success. We'll walk you through the essential first steps, from choosing the right software and appointing a localization manager to adapting your SEO for different regions and building a globally-minded team. 💡 Expert Insights: Hear why top companies like Google, Webflow, and even content creators like Mr. Beast are betting big on multilingual content. We'll share powerful examples of localization done right (and wrong!) to help you avoid common pitfalls. Don't just translate, connect! Watch now to get the news you can use and turn your content into a global growth engine.