Buyer-Led Conversions: The Future of Sustainable B2B Growth скачать в хорошем качестве

Buyer-Led Conversions: The Future of Sustainable B2B Growth

What if the biggest growth lever in B2B is not more leads, more ads, or more automation but putting the buyer back at the center of everything? In this episode of The Chat, we welcome back our very first guest, Monique Olan, Fractional CMO and go to market strategist, to unpack why modern B2B growth starts with buyer centric marketing. Monique shares her “hill to die on” belief that sustainable revenue only happens when companies align marketing, sales, and customer success around real buyer needs, not internal targets. We dive into buyer led conversions and how letting the buyer drive the journey leads to stronger pipelines, lower customer acquisition cost, and measurable B2B growth. Monique also breaks down how B2B communities are quietly influencing buying decisions behind closed doors, and why growth hacking is losing ground to authenticity and value.