Empowering Marketers with Drupal: A Guide for DXP Teams скачать в хорошем качестве

Empowering Marketers with Drupal: A Guide for DXP Teams

DXP teams play a critical role in enabling marketing success, but too often, the connection between Drupal and digital marketing strategies is overlooked. This session will explore how DXP team members can build a marketing-ready Drupal platform that equips marketers with powerful tools for content optimization, personalization, AI automation, SEO, and data-driven decision-making. We’ll use real world examples and highlight how the new Drupal CMS, along with marketing and AI enhancements, can enable marketers to execute their strategies smarter and faster. Key Takeaways Include: Building a marketing-optimized Drupal platform for seamless content management, analytics tracking, campaign and microsite execution Personalization & A/B Testing Enablement: Integrating tools and features that give marketers control over tailored experiences Integrating MarTech with Drupal: Best practices for connecting Drupal with CDP, CRMs and marketing automation tools SEO & Content Performance: Ensure content structure, meta data and automation Governance Strategies: How to bridge the gap and foster collaboration between DXP teams and marketers Mandee Englert Mandee is a seasoned digital strategist with over 10 years of experience in website optimization. As Director of Higher Education, Sports & Media, she crafts industry-specific strategies that go beyond one-size-fits-all approaches, specializing in website analytics, UX research, redesign roadmapping, content optimization, and training. Ray Saltini I've been an active member of the Drupal community since 2005 as a developer, business owner, trainer, consultant, and now as Director of Solutions and Consulting for FFW. I help Fortune 1,000 organizations and SMBEs adopt new technology and solve digital challenges. I've delivered training and talks in the US and Europe at community events and private engagements, including free and reduced-price training for folks just starting to learn Drupal. :-) https://www.drupalcampnj.org/session/...