PR Campaign Pitch: Hill Country Animal League Awareness Campaign | Leandra Rodriguez скачать в хорошем качестве

PR Campaign Pitch: Hill Country Animal League Awareness Campaign | Leandra Rodriguez

This video presents a public relations campaign pitch developed for Hill Country Animal League (HCAL), a nonprofit veterinary clinic serving the Texas Hill Country community. The campaign focuses on increasing awareness of HCAL’s mission and encouraging community engagement through social media storytelling, promotional outreach, and thrift store support. The strategy highlights how everyday actions like shopping or donating to the HCAL Thrift Store help fund affordable veterinary care such as spay, neuter, and microchipping services. This project was created as part of a Public Relations and Integrated Marketing Communications course portfolio, demonstrating strategic planning, nonprofit communication, and digital campaign development.