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Another PepTalk is up and ready for viewing! In this episode, Nicolas Manotas, Jeff Evans, and Tom Hauenstein break down one of the most expensive words in packaging…assumptions. We dive into why asking “why” is such an important step in a new packaging project. So often, the answer to this is “that is how we always have done it since I have been here”. With employee turnover, it is very common for a company to not know the reasoning behind past packaging decisions. Packaging requirements are extremely dynamic, so decisions made years ago didn’t consider things in the current landscape, such as new sustainability requirements, EPR Tax Liability, new machinery, etc. Instead of doing it the way you always have, this PEP Talk goes discusses the value of considering every flexpack project with a blank sheet of paper, getting a comprehensive view of the program, and then create a packaging solution that fits the current regulatory, pricing, engineering, and sustainability landscape. It is more work than just a me-too response, but the dividends received justify the effort in almost all cases. Give it a listen and let us know what you think! As always, like and subscribe. Website: https://freedompackaging.com/ #PackagingIndustry #FlexiblePackaging #PEPTalk