Hardwired for story | Sarah-Jane “SJ” Murray | TEDxSanAntonio скачать в хорошем качестве

Hardwired for story | Sarah-Jane “SJ” Murray | TEDxSanAntonio

This talk was given at a local TEDx event, produced independently of the TED Conferences. Stories graft themselves into our minds, hearts, and imaginations. They bridge geographical and cultural boundaries. They’re the key to great marketing, great education, and making the NYT Best Seller list. But they’re more than that. At the end of the day, a civilization that forgets how to tell its story crumbles and dies. Scientific research corroborates that our brains process stories like nothing else. That’s because stories tap into our faculties of memory and emotion. We carry stories with us and within us. When it comes to engaging culture, Why trumps What, and story always trumps fact. Dressed in story, ideas are welcome at every hearth, every dinner table, and every bedside. As a vehicle for ideas, story touches us and stays with us; it becomes part of who we are. Emmy-nominated screenwriter Sarah-Jane helps us to think about why insanely great storytelling matters and why it’s the key to our future. MMY®-nominated and award-winning screenwriter and producer SJ Murray earned her Ph.D. in literature at Princeton and studied screenwriting under Richard Walter at UCLA. Her first documentary film, Livingston+McKay’s PRIMARY CONCERN (primaryconcernmovie.com), is currently airing on PBS. She is the writer and a producer of INEFFABLE, a documentary in production about the struggle to preserve the fine arts in America (the “dance” trailer for INEFFABLE has won two silver Telly awards), and associate producer of IMBA MEANS SING, a feature documentary about the African Children’s Choir. Her first feature film, NORMAL LIKE ME, goes into production in 2015. SJ is passionate about ending human trafficking and also story consults on the second and third installments of the NEFARIOUS trilogy (nefariousdocumentary.com). Sarah-Jane believes insanely great stories change hearts and, in turn, the world. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)