ripcurrents: episode 07 | Ai in Marketing & Apple's Brand Coherence Clip скачать в хорошем качестве

ripcurrents: episode 07 | Ai in Marketing & Apple's Brand Coherence Clip

Paddle in. Weekly show LIVE http://ripcurrents.tv | Host Scott A. Martin and co-host Julie Boake talking about current events, trends and the future of attention, creativity and growth in Branding & Marketing. See you Fridays at 12:00pm MST on LinkedIn http://Groundswell.in Topics: marketing, AI, personal branding, authenticity, social media, entrepreneurship, brand coherence, visibility, support, content creation Takeaways AI should be viewed as a team member, not a replacement. Personal branding is more important than ever in an AI-driven world. Authenticity in marketing builds trust with audiences. Social media is a visibility tool, not the sole source of leads. Support from friends and family is crucial for entrepreneurs. Brand coherence enhances customer trust and recognition. Small adjustments in design can have a significant impact. The future of marketing will involve balancing AI and human touch. Community support can lead to collective growth. Investing in professional services increases perceived value. Summary In this episode of Rip Currents, Scott A. Martin and Julie Boake discuss the evolving landscape of marketing, particularly in relation to AI, personal branding, and the importance of authenticity. They share insights from the Inbound Conference, emphasizing the need for marketers to view AI as a collaborative tool rather than a replacement. The conversation also highlights the significance of personal branding in building trust and the role of community support for entrepreneurs. Additionally, they explore the concept of brand coherence and its impact on customer perception, while addressing the challenges and opportunities presented by social media in today's marketing environment. Sound bites "AI should be viewed as a team member." "Social media is a visibility tool." "Community support leads to growth." Chapters 00:00 Introduction to Rip Currents and Marketing Trends 02:57 Insights from Inbound Conference on AI in Marketing 06:00 The Role of Personal Branding in an AI-Driven World 08:56 Using AI as a Team Member, Not a Replacement 11:42 The Importance of Authenticity in Marketing 14:55 Navigating Social Media and Building Community 17:37 The Power of Support in Entrepreneurship 20:49 The Impact of Likes and Comments on Business Growth 23:45 Conclusion and Final Thoughts on Marketing Strategies 35:00 Supporting Local Entrepreneurs 36:39 The Importance of Community Support 39:17 The Impact of Small Actions 40:55 The Value of Genuine Engagement 42:38 The Cost of Free Services 46:53 Brand Coherence in Marketing 49:54 The Essence of Brand Identity 54:05 The Role of Design in Branding 58:19 Nike's Brand Evolution 01:00:02 The Future of Content Creation Show Links http://Ripcurrents.live http://Ripcurrents.io Host: Scott A. Martin / http://ScottMartin.org   / scottadammartin     / scottmartin_org   Co Host: Julie Boake   / julieboake   Join the community of Founders & Brand Strategists https://Groundswell.mn.co The Groundswell Podcast https://GroundswellPodcast.com Wavelengths Weekly http://WaveLengthsWeekly.com Groundswell: Unseen Wave of Business Growth https://GroundswellFreeChapter.com Groundswell Origins http://Groundswellorigins.com