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With the monumental rise in influencer marketing and paid social media partnerships, ad disclosures and the ethics surrounding them have fallen to the wayside in favor of subliminal/shadow advertising. While this is happening across all social platforms, Tiktok has become the primary hub for this type of deceptive advertising, which I believe has only risen with the implementation of features such as Tiktok Shop. In this video, I explore the dubious landscape of ad disclosures, and showcase the proper guidelines that influencers should be following. Dive into the realm of influencer marketing on TikTok and uncover the ethical challenges surrounding ad disclosures. Discover why proper guidelines are crucial for influencers amidst the rise of subliminal advertising and the introduction of features like TikTok Shop. Sources mentioned: FTC - “Disclosures 101 for Social Media Influencers”: https://www.ftc.gov/system/files/docu... Vox - “TikTok is full of shady secret advertisements” by Sara Morrison: https://www.vox.com/recode/23197348/t... FTC Fraud Reporting Portal: https://reportfraud.ftc.gov/#/ Find me elsewhere: Tiktok: / midwestsidegunn Instagram: / midwestsidegunn_ Website: https://jacjack.carrd.co/ #midwestsidegunn #madebyjacjack #ftcdiscolsures #videoessay #InfluencerMarketing #AdDisclosures #TikTokAds #SocialMediaEthics #InfluencerGuidelines #TikTokShop #ShadowAdvertising #EthicalMarketing #SocialMediaMarketing #InfluencerEthics