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What happens when you lose your job, have £5K in the bank… and still decide to launch a job board? In this episode, we sit down with Elizabeth Willetts, founder of Investing in Women — a niche job board connecting women with part-time and flexible roles — to unpack how she built a profitable platform with zero tech background and a mission that matters. This isn’t just a feel-good story. Elizabeth shares tactical lessons that every job board founder needs to hear: ✅ How she launched her site without coding or VC money ✅ The free growth channels that brought in 70,000+ candidates ✅ Converting free job posts into paying clients (without pushback) ✅ Why she added recruiting & coaching services to boost revenue ✅ What most job board founders get totally wrong about flexibility Whether you're thinking about launching a board or already growing one — this episode is a real-world masterclass in resilience, creativity, and commercial savvy. 👀 Watch now and take notes. Powered by JBoard — the easiest way to launch your job board. Try it free at https://jboard.io Connect with Elizabeth → / elizabeth-willetts Visit Investing in Women → https://www.investinginwomen.co.uk Chapters 00:00 – Intro 01:04 – Elizabeth’s journey from recruitment to job boards 04:17 – Why she picked a job board over running a recruitment agency 05:49 – The free tactic that helped her kickstart the business 08:05 – Converting free users to paying customers 12:27 – Revenue streams: Job posts, recruitment & coaching 13:37 – How she grew to 70K candidates (without ads) 16:13 – Keeping users engaged through email & events 18:30 – Success story: 4 new hires in a male-dominated industry 21:51 – Bootstrapping & building a team of 3 23:29 – Messaging shift: From DEI to commercial logic 25:08 – The hard truth about starting a job board 26:26 – Her biggest advice to new founders 27:16 – About the book: “Flex” 29:11 – Why she added consulting and coaching services 30:12 – Where to connect with Elizabeth