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In this episode, Hannah Munro is in conversation with James Owen, Global CFO, Profiles Division, at Kantar. James shares his expertise in financial planning and forecasting, shedding light on the nuances of the dynamic business landscape. Also covered on the podcast: • Importance of using market data as a benchmark for performance comparisons • Strategies for managing the challenge of ensuring effective communication and understanding of financial data • Leveraging Integrated Business Planning to improve forecasting accuracy and resource allocation • The evolving role of finance professionals and the increasing importance of data science in finance • Evaluating candidates for finance positions based on emotional intelligence and business acumen • The value of scenario planning with ambition, realism, and prudence in mind Links mentioned in this episode: • James’ LinkedIn / james-owen-cima • Learn more about Kantar https://www.kantar.com/ • Chief Financial Officer UK Flagship Summit https://events.cdmmedia.com/event/d25... • Explore other CFO 4.0 Podcast episodes. https://itassolutions.co.uk/sage-reso... • Subscribe to our Podcast! https://itassolutions.co.uk/sage-reso... #cfopodcast #forecasting #financialplanning