Laura Burkhauser: Building AI habits that ship | Product in Practice скачать в хорошем качестве

Laura Burkhauser: Building AI habits that ship | Product in Practice

Laura Burkhauser is CEO at Descript, where she's building AI-powered video editing tools that are changing how creators work. She's previously led product at Twitter, Rent the Runway, and The Tote. She's recognized for launching Underlord, Descript's AI co-editor, and expanding what's possible in creator productivity. Key takeaways: Don't lead with fear, lead with excitement. Rather than being driven by FOMO and the "burning platform" of AI disruption, discover your "beach moment" - something that genuinely excites you about AI's potential. For Laura, it was successfully shipping an undo button to production using Cursor and Claude. Once you experience that superpower feeling, investing in learning becomes natural. Start with simulate, then automate, then delegate. Avoid immediately purchasing AI tools or attempting to automate everything. Begin by simulating workflows manually to validate the concept (as Laura did with post-launch tasks). Then build or purchase automation once you've proven it works. Finally, delegate when the system is dependable enough to run with minimal oversight. Context is the new currency for career advancement. Junior employees previously earned their way into key meetings by creating slides or taking notes - tasks AI now handles. Today's juniors must identify new ways to provide value that leverage their AI-native abilities, gaining access to the context that will make them strategic leaders. AI won't replace creativity; it amplifies it. In creative workflows, AI isn't about delegation - it's about achieving things you never thought possible. Laura went from creating 30-second clips to producing 30-minute videos. The objective isn't to hand off creative work, but to give creators superpowers to execute their vision more quickly. Get your whole team to vibe code something. Laura required everyone on her product team to set up Cursor and prototype something they'd wanted to build but couldn't justify resources for. Once designers could handle their own VQA and PMs could ship features independently, the team was fully bought in. The experience of power drives adoption. Chapters: 00:00: Introduction to Laura Burkhauser 02:00: Laura's path from fashion tech to Descript 05:00: The AI acceptance scale: from hostile to rewired 08:30: Laura's "flipping moment" with Cursor and Claude 12:00: Building AI buy-in across your team 15:00: Translating AI adoption into customer value 18:00: The two-by-two framework: what to do less vs more 22:00: Maintaining quality whilst doubling engineering output 24:00: Responsible AI and voice synthesis ethics 26:00: Advice for PMs starting their careers in the AI era 29:00: Context as the new currency for career growth 31:00: Demo: Automating post-launch workflows 35:00: Using Cursor to generate progress reports 38:00: Creating release notes and change logs with AI 41:00: Building launch kits automatically 45:00: Creating launch videos with Underlord 52:00: AI in creative work vs other workflows 56:00: How AI is changing relationships between PM, PMM, and design 57:00: Quick-fire questions and final thoughts Referenced: Descript: https://www.descript.com Underlord: https://www.descript.com/underlord Cursor: https://www.cursor.com Claude: https://www.anthropic.com Whisper Flow: https://wisprflow.ai/ Runway: https://runwayml.com Recommended books: The Brothers Karamazov:   / 4934.the_brothers_karamazov   Where to find Laura Burkhauser: LinkedIn:   / burkhauser   Descript:https://www.descript.com Where to find Axel Sooriah: Newsletter: https://www.axel.pm LinkedIn:   / axelsooriah   #productmanagement #PM #atlassian About Atlassian: Behind every great human achievement, there is a team. From medicine and space travel to disaster response and pizza deliveries, we help teams all over the planet advance humanity through the power of software. Our mission is to help unleash the potential of every team. Connect with Atlassian: Subscribe:    / @atlassian   Follow Atlassian on LinkedIn:   / atlassian   Follow Atlassian on Instagram:   / atlassian   Follow Atlassian on X:   / atlassian   Follow Atlassian on Facebook:   / atlassian