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Tesla x myQ Influencer Activation

As part of the broader Tesla Influencer Campaign I led, this standout influencer video successfully highlighted the seamless integration between Tesla vehicles and myQ’s Smart Garage Control, driving strong engagement, brand visibility, and consumer interest across both brands. Created in collaboration with a leading tech and lifestyle influencer, the content showcased how Tesla owners can monitor and control their garage directly from their vehicle touchscreen—a compelling proof point of Tesla’s innovation and myQ’s role in enhancing the connected home experience. This video was one piece of a larger, strategically coordinated influencer ecosystem designed to deliver consistent messaging across platforms and audiences. By aligning creative direction and core messaging across multiple influencers, we reinforced both Tesla’s smart technology leadership and myQ’s value in creating a more connected, convenient home environment. The campaign delivered strong brand lift for both partners, driving increased awareness and favorability with tech-forward homeowners—a shared priority segment. Additionally, influencer-driven content contributed to measurable increases in site traffic and configurator engagement, demonstrating a clear connection between upper-funnel storytelling and lower-funnel action. This collaboration demonstrates the power of well-orchestrated influencer partnerships, where brand synergy, authentic storytelling, and audience credibility combine to drive measurable business impact for both brands.