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So good to sit down with Evin Shutt the global ceo of 72&Sunny at Brand Innovators and Sport Beach’s All Star Activation a couple weeks back. My panel was on the human insight of sport, something that the teams at 72&Sunny know well. They have some isms like “creativity is a team sport” and “playing to win”. I remember at some point in my career, I visited the Playa Vista office and someone gave me a tour. They showed me Howard Hugh’s original patent vault and a conference table and bleacher seats constructed from the court wood from John Wooden’s champion season coaching UCLA. There was a pride in their space and how that transfers to their people and work that always stuck with me. Thanks Strike Social for sending me!