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In this episode of Real Life in Real Estate, Mark Peebles sits down with James Dwiggins — real estate leader, industry strategist, and a second-generation broker who’s spent his life inside this business. James brings a rare perspective from coaching agents, leading organizations, and studying how consumers actually behave. Together, Mark and James have an honest conversation about where real estate is headed — and why agents who focus on relationships, service, and consistency will always win. They break down: Why real estate is an infrequent, emotional transaction — and why agents are still needed How portals and AI aren’t the enemy… neglect and poor follow-up are Why most agents lose business simply by not staying in touch The power of working a small sphere well instead of chasing every new tactic Why consumers will always pay for convenience, service, and empathy What real success looks like beyond money, titles, and production numbers This episode is a reminder that the future belongs to agents who stay human, show up consistently, and truly care about the people they serve. If you’re an agent who wants to build a career that lasts — and a life you’re proud of — this is a must-listen.