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Behind the Scenes | ZEISS | 100 Years in the US Go behind the scenes with the Overneath Creative team on the production of ZEISS | 100 Years in the US, the primary campaign film celebrating a century of ZEISS innovation in the United States. This behind-the-scenes look captures the scope of the project—from virtual production at Golden Hour Virtual Production Studio in Grand Rapids to filming at the ZEISS Innovation Center in California. The team blended archival material, period environments, and modern virtual production techniques to help tell a story that looks forward as much as it looks back. You’ll see a mix of real-world locations, historically inspired wardrobe and vehicles, and a science lab environment brought to life on the Volume—alongside real ZEISS staff doing the work that continues to shape the future. ⸻ Credits Director, Editor & Sound Design: Drew Raklovits Creative Development: Brian Wrensen Writer: Ann Jonas Agency: The Mixx Producer: Emma France Executive Producer / Additional Music Production & Audio Mastering: Gordon van Gent 1st Assistant Director: Sarah Kutchinski Director of Photography: Reid Petro 1st Assistant Camera: Emily Cameron Gaffer (MI): Vinny Walsh Key Grip (MI): Scott Anderson Gaffer (CA): Aleksandra Sieger Key Grip (CA): Patrick Walsh DIT / Slate: Gabriel Walker Set Stylists: Mad Props GR (Erika Rene, Steph Fulks) Hair, Makeup & Wardrobe: Angie Miller Talent Provided By: Unique Models & Talent Photographer (MI): Lori Gottschling Photographer (CA): Landon Lacey BTS / PA: Zachary Noonan Virtual Art Department: Cart + Horse (Kris Bargen, Dan Maurer) Virtual Production Studio: Golden Hour at IDEOLOGY Productions Golden Hour Studio Producer: Ben Wilke Virtual Production Supervisor: Andrew Smith Unreal Engine Artist: Jarod Jordan Colorist: Brian Strombeck