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This week we're discussing content creators and their affect on the wider Dead by Daylight community. We are going to look at power & influence, parasocial relationships, playstyles in DbD, discuss a particular content creator respectfully and look at the potential impact that creators have had the game! A particular thank you to SpooknJukes for not having any issue with me speaking about him so directly, he's a good bean, go check out his Twitch and Youtube here: / spooknjukes / @spooknjukess References: Annstrong, A & Hagel, J., 1996. The Real Value of Online Communities. Harvard Business Review. Issue 74. pp.134-141. Bosoon, J., Johnson, A., Niederhoffer, K & Swann, W., 2006. Interpersonal chemistry through negativity: Bonding by sharing negative attitudes about others. Available at: https://www.researchgate.net/publicat... [Accessed 13 May 2022]. Bushman, B & Gibson, B., 2010. Violent Video Games Cause an Increase in Aggression Long After the Game Has Been Turned Off. Available at: https://www.researchgate.net/publicat... [Accessed 13 August 2022]. Dibble, J., Hartmann, T & Rosaen, S. 2015. Parasocial Interaction and Parasocial Relationship: Conceptual Clarification and a Critical Assessment of Measures. Available at: https://onlinelibrary.wiley.com/doi/a... [Accessed 12 August 2022]. Geyser, W, 2022. What is an Influencer? - Social Media Influencers Defined [Updated 2022]. [online] Available at: https://influencermarketinghub.com/wh... [Accessed 12 August 2022]. Neely, E., 2016. Video Games, Power and Social Responsibility. Available at: https://www.researchgate.net/publicat... [Accessed 12 August 2022]. RunningMan, 2022. RunningManTTV Twitter. [online] Available at: / 1559307420005896192 [Accessed 16 August 2022]. Shook, N., Fazio, R & Vasey, M, 2007. Negativity Bias in Attitude Learning: A Possible Indicator of Vulnerability to Emotional Disorders? Available at: https://www.academia.edu/57798120/Neg... [Accessed on 12 August 2022]. SpooknJukes, 2022. SpooknJukes. [online] Available at: / @spooknjukess [Accessed 13 August 2022].