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In this episode, Kathy shares how AesthetiCare Medspa (https://greatskinkc.com/) uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention. Our Small Event 2025 Numbers • Number of events: 48 • Consultations booked: 564 • Average client spend: $3500 annually • Potential new revenue at average spend is $1.9M Talking Points • AesthetiCare’s real metrics from small, in-clinic events • How Client Parties and GNOs actually work • Why hosting benefits both the clinic and the host • What a successful event night looks like • Using skincare partners to elevate giveaways • Who from your team should attend and why • The importance of consistent follow-up • Tracking performance and improving each event • Why committing to events for a full year matters Click here for your downloadable resource. (https://hubs.ly/Q03_nDlz0) Wellness training is coming to MINT! Follow us on Instagram ( / mintaesthetics ) or email us at info@mintaesthetics.com to get updates as our training programs and new content are released. Resources in this Episode: Events: Big, Small, & Virtual E-courses (https://mintaesthetics.tovuti.io/cour...) Ad Links: MINT Aesthetics (https://mintaesthetics.com/) Online E-courses (https://mintaesthetics.com/online-e-c...) In-Person Training (https://mintaesthetics.com/hands-on-t...)