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In episode 36 of the CXD Podcast, Oliver King is joined by Engine's Laurie Jones and Tom Hoare to explore the intricacies of designing customer experiences in the railway sector and envision a future where rail travel is seamless, personalized, and integrated with other modes of transport. In this conversation, Olly, Tom, and Laurie discuss the future of train travel, focusing on innovative design, the evolving role of staff, and the importance of customer experience. They explore how technology can enhance comfort and personalization while emphasizing the need for human interaction in the rail industry. The discussion also covers practical advice for improving customer experience and the significance of agility and collaboration in addressing challenges within the industry. Connect with Laurie Jones - / laurie-jones-20681b13a Connect with Tom Hoare - / tom-hoare-569b2548 Download your copy of our Customer Experience Checklist for Rail here - https://resources.engineservicedesign... Chapters: 01:18: Getting Customers onto the Railway 06:08: The Future of Railways Stations 07:40: Overcoming Challenges in the Rail Experience 11:57: Complexities of Ticketing Systems 16:29: Looking to the Future of Rail Travel 23:01: The Human Element 26:44: Advice for Improving the Rail Customer Experience