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Early headlines claimed Bad Bunny’s Super Bowl halftime show shattered all-time viewership records. But once the final Nielsen numbers came in… the story changed. In this video, we break down what actually happened with Bad Bunny’s halftime show ratings — from the inflated early projections to the finalized averages that show a year-over-year decline. We’ll explain: • The difference between projected vs finalized ratings • Why the “135 million viewers” claim went viral • How the halftime audience compared to the game itself • What Samba TV’s minute-by-minute data revealed • Why media coverage pivoted to social engagement metrics The halftime show still drew a massive audience — but it didn’t break records, and it didn’t grow from last year. So what changed? Let’s break it down. 🔔 Subscribe For More Media Breakdowns If you enjoy ratings analysis, media narratives, and entertainment industry deep dives — make sure you’re subscribed and hit notifications so you don’t miss the next video. SUBSCRIBE TO OUR GAMING CHANNEL: @M4EmpireGaming BECOME A MEMBER OF THE M4 EMPIRE! Join this channel to get access to perks like exclusive videos and livestreams: / @them4empire #m4empire #superbowl #badbunnyhalftimeshow