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Vito Peleg breaks down how Atarim designed its AI Creative Team not as generic bots, but as real characters with roles, opinions, and personality. You’ll see the thinking behind turning AI into designers, SEO experts, and project managers, why early robot designs failed, and how art, cubism, and real human behavior shaped the final result. If you work in design, web, content, or product, this is a look at what happens when AI is built for creative people instead of just tasks. Timestamps / Chapters 00:00 – Why “robot AI” felt wrong 00:42 – Digitising human experiences 01:08 – Turning AI into a real team 01:55 – Why generic AI mascots fail 02:25 – The first robot designs 03:05 – Shaping characters, not icons 04:12 – Giving each AI a personality 05:10 – Designer, SEO, PM mindsets 06:00 – Using AI to evolve the designs 06:39 – Picasso, cubism, and influence 07:27 – Why this approach matters Key Takeaways AI feels better when it represents real roles, not features Creative users expect taste, not default visuals Characters help people trust and understand AI faster Personality comes from behavior, not decoration Art references can shape product design in real ways LEARN MORE: https://www.atarim.io/youtube SUBSCRIBE: https://www.youtube.com/c/Atarim-io?s... CONNECT WITH ATARIM: Join our DISCORD COMMUNITY: / discord Follow Atarim on FACEBOOK: / atarim.io Follow Atarim on TWITTER: / atarim_io Follow Atarim on LINKEDIN: / atarim-io #Atarimai