135: The Simplest Way to Build (and Justify) a Marketing Budget скачать в хорошем качестве

135: The Simplest Way to Build (and Justify) a Marketing Budget

Send us a text (https://www.buzzsprout.com/twilio/tex...) In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams. Key Topics Covered • The easiest way to calculate single game ROI (and why it’s your strongest budget tool) • How to project next year’s budget using last year’s data • Proving efficiency gains to leadership with small, measurable improvements • The 70-30 rule for smart budget allocation (sales vs. awareness) • Why simplicity sells: how to make your budget “bulletproof” in one conversation • Tracking ROI month-by-month like an investor — not a guesser • Turning your marketing budget into an investment plan Chapters 00:00 – Building a Marketing Budget Framework  01:01 – Understanding Single Game ROI  04:05 – Projecting Future Budgets with Historical Data  07:53 – Improving Marketing Efficiency  10:10 – The 70-30 Rule for Budget Allocation  12:35 – Tracking ROI and Adjusting Strategies  14:54 – Key Takeaways for Marketing Directors Call to Action Want help connecting your ad data to your ticketing results so your next budget meeting is a breeze? Head to SportsMarketingMachine.com (https://sportsmarketingmachine.com) to grab time with Jeremy and build your marketing ROI dashboard. View Episode age with details (https://sportsmarketingmachine.com/ep...) Episodes mentioned:  Episode 67 – Why Your Return On Ad Spend (ROAS) is WRONG – Case Study (https://sportsmarketingmachine.com/ep...) Episode 111 – Building Your Marketing Budget Like a Funnel: Awareness to Action (https://sportsmarketingmachine.com/ep...) Episode 125 – “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel (https://sportsmarketingmachine.com/12...) Episode 121 – How Video Content Makes Paid Traffic Easier (and Cheaper) (https://sportsmarketingmachine.com/ep...) Sports Marketing Machine on LinkedIn (  / sports-marketing-machine  ) Sports Marketing Machine on Instagram (  / sportsmarketingmachine  ) Book a call with Jeremy from Sports Marketing Machine (https://sportsmarketingmachine.com/)