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What is a BBTC Girl? Fashion Label Bound by The Crown Couture is a 13 month young lifestyle brand taking the East Coast by Storm . This fun functional line has two districted brand styles “casual couture” which is an every day kid’s wear collection and “sophisticated couture” which offers a more haute couture vibe with functional styles, fabrics and price. We caught up with Designer and Owner Susanna Paliotta to ask her why she thought her line was so popular among 8-18 year olds and what being a BBTC girl truly meant. I started the label to bring back American Made Products and quality children’s apparel . I can’t tell you the countless adorable tees and tanks I have bought with bling or adornments on it only to either 1. Not be able to wash them or 2. Have stones fall off. The quality of fabrics has become so poor that we except buying from a big box store only to wear the garment twice before it looks wore out! This statement holds even more true in children’s apparel we call it a one trick pony.. As a mom of 23 years 2 kids and a surviving many cultural generations of clothing I realized there are 3 basic rules in today’s kids fashion. Kids want to be comfortable and have there own sense of style and moms or (PBC) want to know if I spend $50 on this tee shirt I can wash its not going to fall apart. But there is a new demographic that has been my best asset and MVP in building the brand ..The Sophisticated Teen…. We do not live in the days of the past where if mom bought it you wore it, our buying system has changed and you need to respect and listen to the younger buyer.. In the time you have taken to read this article your teen has already goggled my company and can tell you if she likes my brand . This is the reason BBTC has grown so quickly and how I can compete with big box stores. By listening to my target market, keeping them up to date through social media, and making myself accessible as a business owner to them has all proven to be vital in building the brand. So when you ask me Who is a BBTC girl? my answer is simple.. She is strong, confidant, and funny she will wear a Rock Star Tee with a Riding Blazer, and loves our skort line (skirt with shorts built in ) because being a girly girl is fun with out the fuss of a skirt. She is sassy and smart and can pull off many different looks by just accessorizing a shirt and pants. She is helpful, kind and original, making her own fashion chooses and telling her story through our brand..