Customer Journey and the danger of last click attribution скачать в хорошем качестве

Customer Journey and the danger of last click attribution

Customer journey attribution maps every interaction a user has before making a purchase. It tracks the influence of search, social media, email, ads, and other touchpoints that guide a customer from awareness to conversion. Last-click attribution gives full credit to the final interaction before the sale. This method ignores the earlier touchpoints that played a role in shaping the decision, often leading to undervaluing channels like display ads or top-of-funnel content. By moving beyond last-click models, marketers can see the complete conversion path. This helps allocate budget more effectively, improve messaging, and focus on the channels that truly drive results. #CustomerJourney #Attribution #LastClick #ConversionPaths