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In this Scale With Stability speaker spotlight, Karen Hyde sits down with Trey Sheneman, founder of Herald, to talk about offer design and why most businesses struggle to sell without discounting. Trey shares his Ironclad Offer framework — a proven system used across industries to help founders stop competing on price, eliminate confusion, and create offers that sell based on clarity instead of pressure. He explains why a “confused mind cannot buy” and how the clearest offer often beats the “best” offer. Trey will be teaching this framework live at the Scale With Stability Summit (April 22–24), a movement and event for business owners who want to grow the right way — without sacrificing family, faith, health, or peace. 🌱 Learn more about Scale With Stability: https://scalewithstability.com/summit 👥 Join the SWS training community: / 16jha4cxoh