How Zeta built the Zeta Marketing Platform To Deliver Better Marketing Experiences скачать в хорошем качестве

How Zeta built the Zeta Marketing Platform To Deliver Better Marketing Experiences

The data-driven marketing platform offered by Zeta relies on the data storage and sharing capabilities of Snowflake to deliver data to consumer-focused companies–data to help them acquire, grow, service, and retain their customers. In this episode of “Powered by Snowflake,” Ryohei Okabe, the Senior Director of Product at Zeta, explains how Snowflake’s unique capabilities make it possible for Zeta to deliver an AI-driven application that can deliver actionable information and even recommendations to businesses in fields ranging from publishing to retail to real estate. The Zeta Platform, explains Okabe, takes in enormous amounts of individual customer data from multiple sources, then processes it, computes it, and even makes decisions on it. The goal is to bring the data to a point where businesses can make a simple decision on it–be it a flag, a yes/no decision, a score, or a product recommendation. Delivering on that promise requires complex data integration, sophisticated processing, and enormous storage capabilities. Snowflake, says Okabe, lets Zeta meet that challenge, even for clients who are not yet Snowflake customers. The "Powered by Snowflake" video series features conversations with technology leaders who are building businesses and applications on top of Snowflake." Learn more about Zeta: →https://zetaglobal.com/ Connect with Ryohei Okabe from Zeta: LinkedIn: →  / ryoheiokabe   Apply to be part of the Powered By Snowflake program: → https://www.snowflake.com/partners/po... Learn how to build your application on Snowflake: → https://developers.snowflake.com Continue the conversation by joining the Snowflake Community: → https://community.snowflake.com Connect with Daniel Myers, Developer Relations at Snowflake: →   / jdanielmyers   →   / jdanielmyers   ❄Join our YouTube community❄ https://bit.ly/3lzfeeB Learn more about Snowflake: ➡️ Website: https://www.snowflake.com ➡️ Careers: http://careers.snowflake.com ➡️ Podcast page: https://bit.ly/3sFXst6 ➡️ Twitter:   / snowflakedb   ➡️ Instagram:   / _snowflake_inc   ➡️ Facebook:   / snowflakedb   ➡️ LinkedIn: https://bit.ly/2QUexl4 ➡️ Sign up for our weekly live demo program and have your questions answered by a Snowflake expert at https://bit.ly/2TdVCmJ Listen on: 🔈 Apple Podcasts: https://apple.co/3cCdrCU 🔈 Spotify: https://spoti.fi/39vCNjH 🔈 Simplecast: https://bit.ly/3rFCrgA #Snowflake #DataCloud