DHL Digital Analytics Summit 2022 скачать в хорошем качестве

DHL Digital Analytics Summit 2022

Let’s be honest: There are a couple of things people criticize about many conferences, including digital analytics events. According to them, events like this are often organized by tool vendors and sometimes seen as little more than a marketing event disguised as a conference. The headline keynotes, those people say, are then often paid sponsor slots, and the topics are very vendor-friendly. On top of that, the cost of admission is often very steep. If you know the members of the analytics team at DHL, you will know that we love our craft and enjoy sharing knowledge and experiences. Since we have the power of one of the largest brands on the planet behind us, why shouldn’t we just organize our own event? That’s how the idea for this event was born. The concept is very simple: We want to hear people we deeply respect talk about the topics that are relevant to them. No restrictions on what can be said, no vendor guidelines to follow, just pure opinions from some of our best friends. While we approach each speaker with a topic idea in mind, everybody is free to cover something more relevant to them. Chapters: 00:00:00 Oh, we're live already? 00:01:36 Not quite live yet, Countdown 00:16:29 Intro 00:45:22 Yehoshua Coren - Why SQL Will Save You 01:20:04 Doug Hall - The joy of data [but what’s it for?] 01:46:39 Simo Ahava & Frederik Werner - Fireside Chat: How to build a community+ 02:17:34 Bhavik Patel - Enhancing the customer experience: the importance of product analytics and thinking in systems 02:47:15 John Cutler & Frederik Werner - Product analytics, cross-functional teams, and embracing the mess of product development 03:16:13 Jason Thompson - The Era of Sustainable Analytics 03:46:51 Iuliana Jackson & Tim Ceuppens - Nobody wants to see your charts 04:18:45 Jim Sterne - Care and Feeding of Digital Analysts, a Manager’s Guide 04:45:57 Aurélie Pols - How to handle privacy for an event like the DHL Analytics Summit 05:19:11 Jim Gordon - The Search for Humans 05:48:19 Ben Gaines & Frederik Werner - Why SQL Won’t Save You 06:20:18 Penelope Bellegarde & Till Büttner - Data informed culture: Why people are more important than tech 06:48:44 Tim Wilson - Marketing Attribution: Let’s Not Confuse Assignment of Value with Measurement of Impact 7:20:32 Closing