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Work with me - https://www.disrupterschool.com/DA-YT... Join the Newsletter - https://www.disrupterschool.com/Disru... Free Training - https://www.disrupterschool.com/free-... ---------------------------------- Exposing Outdated Facebook Ads Advice & Effective Scaling Techniques 🔥 Join me in uncovering what big brands are doing wrong and learn reliable approaches to sustainably scale your business. ---------------------------------- If you are new to this channel, there's a bit you should know about me... 2009 - Began Growth Hacking on Myspace for Entertainment Businesses 2012 – Started my 1st Organic Growth agency 2013 – Won AMC's The Pitch for 1-800-Flowers for Social Gifting and launched my 1st Facebook Ad 2014 - Ran 1st Facebook Ads for Jamba Juice & Viking River Cruises 2015 – Recruited to be Paid Social Supervisor for Omnicom $1M+ daily budget: Nissan, CBS, Activision, Apple, Levis... Launched one of the 1st Lead Gen Ads on Facebook 2016 - Hired at Hyfn to be Senior Social: New Balance, Candy Crush, Pizza Hut, Progressive Insurance. Alpha tester of Catalog Ads and early adopter to Snapchat. 2017 – Joined 310 Nutrition as Director, Growth and Acquisition, and was a founding member of the Facebook Disrupter Group (grew from $15m to $98m in 20 months) 2018 – Helped write the Power 5 Best Practices for Facebook Ads, Started Disrupter School 2019 - Recruited to MyLife as Director of Conversion and Revenue, Scaled from $3k a day to $50k... started my 3rd Paid Social Agency 2021 – Launched Facebook Ads MBA Program for serious business owners and media buyers. 2022 – Drove my 1st Million in Annual revenue for my own brands, Joined Underoutfit as a Partner 2023 – Paid myself my 1st Million from my own brands, Underoutfit scaled from $50k a month to $1M a week 2024 – Launched Disrupter Agency to scale Disrupter Brands 2025 – Launched Disrupter Academy... Thousands taught, hundreds scaled, one focus: ads serve the business, not the platform. ---------------------------------- 00:00 Introduction to Identifying Outdated Advice 00:29 Understanding How ROAS Affects Your Profits 06:48 Exploring Facebook's Algorithm Changes 10:12 Importance of Creative Quality vs. Volume 13:40 Nuanced Audience Targeting 16:52 Framework for Account Structure 25:35 Analyzing Ad Performance with Advanced Breakdowns 28:12 Using Cost Controls and Caps Effectively 33:48 Evaluating Incremental Attribution 37:22 Core Concepts and Creative Iteration 41:55 Final Thoughts and Recommendations 00:00 Exposing Outdated Facebook Ads Advice 00:40 Understanding ROAS and Profit Metrics 02:23 Scaling Strategies and Customer Journey 03:17 Algorithm Updates and Creative Quality 03:48 Audience Targeting and Exclusions 06:48 Scaling Ad Spend and Business Growth 11:24 Creative Iterations and Big Brand Strategies 21:27 Learning Phase and Ad Spend Strategies 28:23 Defining Success in Business Growth 29:02 Understanding Facebook Ads Learning Phase 31:38 The Importance of Second Purchase Rate 33:18 Scaling Ad Spend and Its Impact 40:39 Optimizing Ad Spend by Day and Season 44:00 Effective Account Structure for Ad Campaigns 48:02 Advanced Breakdown Analysis 50:36 Implementing Cost Controls and Caps 54:17 Final Thoughts and Recommendations