The #1 Prospecting Mistake Killing Your Replies скачать в хорошем качестве

The #1 Prospecting Mistake Killing Your Replies

Work with me: https://theoutboundos.io/yt-call Get my free email templates: https://theoutboundos.io/yt-email In this video, I break down the single biggest mistake killing your cold email, cold call, and cold DM reply rates: the confusion between focusing on business pain versus personal pain. Learn exactly how to shift your prospecting messages to focus on the individual’s specific KPIs and goals, leading to higher engagement. We'll cover: • How to distinguish between objective company goals (revenue, profit) and individual or departmental KPIs (close percentage, response time, MQLs). • Why messaging focused on company-wide revenue or margin only resonates with founders, CEOs, and those with equity. • The crucial strategy of understanding specific KPIs for each persona (AE, SDR, Operations, Finance) and speaking their language. • How to break down your audience into "Above the Line" (departmental pain) and "Below the Line" (individual pain) for segmented messaging. • The key to influencing decisions by showing the Cost of Inaction (COI)—how doing nothing negatively affects the prospect’s specific KPIs. This video is essential for anyone in outbound sales or consulting (SDRs, AEs, Managers) looking to immediately increase their relevance and reply rates. By focusing on what directly impacts the individual prospect's day-to-day metrics, you solve their personal pain, which in turn solves the business pain. Timestamps 00:00 - Intro 01:45 - Defining Company Business Pain 03:10 - Why Individuals Don't Care About Business Goals 05:55 - Step 1: Talk Specific KPIs, Not Time or Money 08:20 - Step 2: Segmenting Messaging Per Persona 10:30 - Step 3: Using the Cost of Inaction