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Join this channel to get access to perks: / @periscopefilm Help us preserve, scan and post more rare and endangered films! Join us on Patreon. Visit / periscopefilm Visit our website www.PeriscopeFilm.com Ansco, a photographic film company based out of Binghamton NY, presents this promotional film "242 and You". It shows modern viewers a slice of the film industry during the mid-1950's. The advertising film targets professional motion picture producers encouraging them to purchase the Anscochrome professional film type 242 released in 1955. Ansco was formed originally as E. Anthony & Co. in 1842. The company continued to produce film stocks until the late 1980s. At least some of these have proven prone to various degrees of "color fade" over time. The movie opens with images of memorable events captured on Ansco film including the Thor-Able engine test at an Air Force facility. (Thor-Able was an Expendable Launch System and Sounding Rocket used for a series of reentry vehicle tests and satellite launches between 1958 and 1960.) The narrator mentions the first color images of the Veil Nebula captured by William C. Miller; research photographer at the California Institute of Technology (:46). Footage captured within the 200 inch telescope (:53) and the photo micrographs captured at Lederle Laboratory (1:08) were also recorded on Ansco film. Color quality of the film is discussed (1:33). Work by Dr. Morton Sultanoff is cited (2:11). Examples images are shown (2:25). Color characteristics of the Anscochrome sheet film are explained (2:57). Professional camera film type 242 appears (3:14). Variations in the color spectrum are discussed (3:30). The color red presents a specific problem for filmmakers (3:47). A waiter roasts a steak over a flame at a restaurant (3:55). Green is (5:07) another difficult emulsion to produce (5:11). A producer questions how this new film will cut production costs (5:50). Advertisements for products such as Paul Mall cigarettes, Scotties and Seven Up appear (6:01). The narrator selects a logo to detail the process for advertisement companies, highlighting where Ansco can relieve problems (6:21). Some professional films require the producer to render the artwork in off colors (6:25). The narrator boats 242 film is ideal for animation (6:52). Higher speeds allow lower light level and consistency. An Eastern producer’s work is rejected as the emulsion he used was poor (7:17). Flesh tone is particularly difficult to capture (7:59). A model receives color compensating make up for a shoot (8:35). The narrator mentions 242 film eliminates this need (8:44). 242 also has an inherit color temperature latitude (9:00). Industrial producers work to capture a scene in daylight (9:10). Power supplies fluctuate widely; affecting color temperature (9:22). Unnatural lighting such as Fluorescent and 2900 degree incandescent lighting affect film (9:31). Proper CC filter selection is discussed (9:39). An example follows of a series of shots captured without CC filters (10:02). The scene appears with 3,200 degree lighting (10:13). The same scene appears under daylight (10:19). The color temperature is lowered to 3,000 (10:24). A third example shows basic lighting; down to 2,900 degrees kelvin (10:30). The same series is shown again with laboratory correction (10:45). Colorful shot of Niagara Falls is captured in daylight (11:10). The color fidelity of the greens and blues in the shot is noted (11:14). The same scene follows at a half stop under (11:29). More color saturation is added (11:40). A full stop under follows (11:49). Lab corrected images follow (11:53). Boxes of Anscochrome film appear (12:25). The narrator further encourages producers to make the switch (13:26). Reversal print film (13:38) and the negative positive system of producing release prints are mentioned (13:45). Anscochrome film is purchased (14:08) from an Ansco dealer. The film roll (14:12). Laboratories work to process the film (14:27). The original film is evaluated (14:44). Ansco factory building (15:19). This movie was produced by Academy McLarty Productions Inc. (15:24). Credits. Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com