$50K to $500K? The New Reality of Pro Trail Running Sponsorships скачать в хорошем качестве

$50K to $500K? The New Reality of Pro Trail Running Sponsorships

Trail running is growing fast — but is the money for athlete deals keeping up? In this episode of the Singletrack Podcast, athlete agent Kelly Newlon joins Finn Melanson to unpack the latest economics behind athlete-brand partnerships in 2025. From $10K rookie contracts to six-figure base deals, Kelly breaks down who’s getting paid, why it’s finally improving for pros, and which brands and races hold the most weight in negotiations. We cover: How athlete compensation has shifted in the last two years What brands actually value — and why some athletes still get left out The rise of non-endemic deals (cars, banks, healthcare) If you’ve always been curious about what “contract season” really looks like in trail running, this is a great look inside. Partners: Norda - check out the 005: the lightest, fastest, most stable trail racing shoe ever made (https://nordarun.com/) Gorewear - use code SINGLETRACKPOD30 at checkout on their website (bit.ly/3JVNIbL) to get 30% off your purchase. Naak - use code SINGLETRACK15 at checkout on their website (https://www.naak.com/) to get 15% off your purchase. Raide - Making equipment for efficient human-powered movement in the mountains (https://raideresearch.com/) deltaG Ketones - use code Singletrack20 at checkout on their website to get 20% off your next order (https://partners.deltagketones.com/SI...) Follow Singletrack on Instagram:   / runsingletrack   Subscribe to Singletrack on Apple: https://podcasts.apple.com/us/podcast... Subscribe to Singletrack on Spotify: https://open.spotify.com/show/7jAsWCR...