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OMR Masterclass

At this year's masterclass at OMR we discussed how Thalia Bücher GmbH has taken customer engagement to the next level with Braze and sparkplant.io. Every great story begins with a challenge. For Thalia that challenge was finding a customer engagement solution that could keep pace with their growth narrative. In this masterclass, we’ll journey through Thalia's migration to a new platform, guided by their implementation partner, Sparkplant. Discover how Thalia realized their previous solution was more of a plot twist than a plot device. Join us as we explore Thalia's transformation, highlighting pivotal moments in their journey and how they have integrated new capabilities to enhance their storytelling efforts. Learn how Thalia is now creating compelling experiences that resonate with their audience, using data to craft personalized interactions that feel like a well-loved book.