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Marketing Insights & Leadership Lessons from Luxury Presence

Marketing Insights & Leadership Lessons from Luxury Presence | Tom Ferry Podcast Experience You’re about to get a rare look into the marketing insights and leadership lessons gleaned from one of the hottest companies coming up in real estate brand-building today – Luxury Presence. On this episode of the Tom Ferry Podcast Experience, I’m talking with Luxury Presence CEO Malte Kramer, a German former professional basketball player who has helped over 8,000 real estate agents, brokers, and teams grow their luxury businesses by developing stunning brands. Malte ran a survey with 1,000 of his clients about the marketing and leadership strategies that are working for them to attract more listings and scale their businesses in today’s market. You’re going to learn: • The four highest result-producing marketing channels and how to use them • Master strategies for SEO • How to use ChatGPT effectively to produce great content • Tips for leading in uncertain times These leadership and marketing insights are absolutely invaluable to any agent working today. So be sure to watch or listen, right here. In this episode, we discuss… 00:00 – About Malte 04:15 – The Luxury Presence survey 07:45 – Most important marketing channels 11:12 – SEO for real estate 13:13 – Email 14:40 – Marketing insights you need 18:20 – Improving your website 25:05 – Running an SEO audit 26:40 – ChatGPT for content creation 29:00 – Dangers of TikTok 32:26 – Email cadence & SEO tactics 38:44 – Leadership lessons 41:00 – Finding your “Zone of Genius” 43:50 – Reach out to Malte ------------ Interested in a FREE Coaching Consultation? Click Here: https://bit.ly/TFfcc For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10! ------------ Relevant links: -Tom Ferry’s Roadmap Tour https://www.tomferry.com/roadmap/ -Sales & Marketing Edge https://www.tomferry.com/edge/ -MarketingPRO: Inbox Hero https://www.tomferry.com/marketingpro/ -Coaching & Sphere subscriber exclusive trainings https://www.tomferry.com/training/ -Our free guide to YouTube https://www.tomferry.com/agent-tools/... You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.