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How to use Statista Consumer Insights

Statista Consumer Insights are your key to the world of consumers. We speak to more than 2,000,000 consumers to gain insights into their perspectives, attitudes and consumption behavior on various products and services. Covering more than 56 countries and territories, you can easily make comparisons to identify any similarities or differences in terms of consumers’ sentiment, buying behavior, media consumption; and even track behavior or trends over time. Our interactive analysis tool enables you to create and deep dive into your target group. Identify your potential target audience to unlock new growth opportunities. Or find out what drives them, how they perceive and interact with brands to make more efficient and effective decisions by focusing on the customers that matters most to your business. Chapters: 00:00 : Introduction 00:32 : Applications of Statista Consumer Insights 00:50 : Methodology 01:36 : Start your analysis 02:18 : Data visualization and download 02:38 : Cross tabulation 03:35 : Customize your target group 04:47 : Compare regions and time period 05:52 : Brand KPI Surveys 06:15 : Exclusive Surveys 06:52 : Other resources: Questionnaire and Brand List