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HubSpot lead object is a game-changing feature for B2B sales teams struggling to manage multiple prospect touchpoints without creating CRM data chaos. In this comprehensive tutorial, we'll show you exactly how to leverage the HubSpot lead object to streamline your sales prospecting process. You'll discover why HubSpot developed the lead object feature, how it differs from traditional contact management, and where it fits within your sales pipeline. We'll walk you through the practical considerations businesses need to address, including the critical distinction between lead lifecycle stages and lead objects that often confuses users. This HubSpot lead object guide covers essential topics like lead pipeline management, qualification workflows, and automated disqualification processes to keep your data clean. Whether you're scaling your B2B sales efforts or looking to optimise your current HubSpot setup, understanding the lead object functionality is crucial for managing pre-deal opportunities effectively. By the end of this video, you'll have a clear understanding of how HubSpot lead objects support complex sales processes whilst maintaining data integrity and focus on genuine revenue opportunities. Ready to optimise your HubSpot setup? Contact Blend for expert HubSpot consultancy and implementation services: https://www.blendb2b.com/hubspot-part... 0:00-0:26 Intro 0:27-1:22 Why HubSpot created the lead object 1:23-3:16 How lead objects work in practice 3:17-6:44 Setting up lead objects in HubSpot 6:45-9:11 Lead object vs contact object differences 9:12-12:29 Best practices for lead pipeline management 12:30-15:33 Common lead object mistakes to avoid 15:34-16:30 Lead lifecycle stage vs lead object distinction 16:31-17:06 When to create deals from leads 17:07-18:33 Auto-disqualification workflow setup 18:34-18:49 Keeping your lead pipeline clean 18:50-19:13 Outro