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The GTA real estate market has officially shifted, and the "plus 5% strategy" is the new reality. 📉 In this video, we break down the shocking TRREB data from January 2026 that proves the power has completely swung in favor of buyers. With sales plummeting and inventory at a 6-month high, a 10% discount is no longer enough for smart buyers—they’re demanding an additional 5% at the 11th hour. What you’ll learn in this video: The Hard Data: Why January 2026 sales dropped by 19.3% and what it means for home values. The "Plus 5%" Phenomenon: How buyers are leveraging 17,975 active listings to force deep price cuts. The Sector Breakdown: Why condo prices have plummeted nearly 10% and detached homes are falling fast. The 2026 Playbook: Crucial strategies for buyers to maximize leverage and for sellers to actually get a deal done. Whether you're looking to buy your first home or struggling to sell a property that’s been sitting on the market for 45+ days, this video gives you the raw, unfiltered truth about where the Toronto market is heading. 📊 Key Stats Covered: Average GTA Selling Price: $973,289 (First time under $1M since 2021!) Months of Inventory (MOI): 5.8 months (Firm Buyer's Market) Average Days on Market: 45 days (Up 21.6%) Chapters: 0:00 The New Normal in GTA Real Estate 1:40 January 2026 Sales & Inventory Shock 3:40 Price Drops: Condos vs. Detached Homes 5:15 The Plus 5% Negotiation Tactic 7:34 The 2026 Buyer's Playbook 8:54 The Brutal Reality for Sellers 10:25 Market Outlook: What Happens Next? 🔔 Subscribe for weekly GTA real estate updates and data-backed strategies! 💬 Comment below: Do you think this buyer's market will last all year? 📅 Book a Strategy Call: https://calendly.com/sjksellgta/30min Call/Text me directly: 416-845-9872 Email: sjksellgta@gmail.com #TorontoRealEstate #GTARealEstate #RealEstateMarket2026 #TorontoHousingMarket #HomeBuyingTips #SellingYourHome #TRREB #MarketUpdate John Karimzad Broker Direct 416-845-9872 Office 905-475-4750 Re/Max Excel Realty Ltd, Brokerage Each office is individually owned and operated. It is not intended to solicit buyers or sellers under contract. Source, Treb, BOC, CMHC, Google. This is not financial, tax or legal advice, just my opinion and for entertainment purposes only.