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In this episode of the Success Clues podcast, Sam breaks down the exact seven-step framework he used to build a £1M online business — and how he would do it again from scratch in 2025. From crafting an offer people feel stupid saying no to, to signing your first three clients without case studies, to building systems, hiring an A-player team, and scaling without chaos — this episode is an end-to-end roadmap for anyone serious about building a real business. Sam also shares the mindset that kept him going through the lowest moments, the mistakes that cost him thousands, and the retention strategy that transformed his agency. Whether you're a founder, freelancer, creator or agency owner, this is the most practical business breakdown Sam has ever shared. 00:00 – Intro 00:27 – Scribe sponsor shoutout 01:43 – Record months, team growth & context 04:32 – Step 1: Build a product that solves painful problems 13:01 – Step 2: How to sign your first 3 clients 18:36 – Step 3: Retention over acquisition 25:32 – Step 4: Lead generation & value engine 31:22 – Step 5: Build your operating system 35:08 – Step 6: Hiring an A-player team 36:50 – Step 7: Managing your team & being the culture 38:00 – Final message & outro Subscribe to my weekly newsletter: https://success-clues.beehiiv.com/ ------------ Follow Sam: TikTok: / samgwinsbury Instagram: / samgwinsbury LinkedIn: / sam-g-winsbury ------------- Thank you to our sponsor, Scripe, for making this episode possible. Scripe is my all in one AI content team for LinkedIn, Get $25 off your first month with code KUROGO25: https://scripe.io?via=sam37