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Just hours after taking effect, President Donald Trump’s 25% tariffs on imported cars are already reverberating around the globe. Jeep-maker Stellantis NV plans to temporarily halt some production in Canada and Mexico. Ford Motor Co. began offering steep discounts to keep customers coming to showrooms. Volkswagen AG warned dealers that it will tack on import fees to the vehicles it ships to the US, while Toyota Motor Corp. is cutting overtime at a factory in Mexico. The moves show the immediate fallout from car tariffs that took effect shortly after midnight in Washington. The levies, part of a broader trade war, are expected to upend supply chains and add thousands of dollars in costs to most vehicle models. Canada responded with plans to slap a 25% retaliatory duty on US-made vehicles, Prime Minister Mark Carney announced on Thursday. Automaker shares fell along with the rest of the market after trading began Thursday. General Motors Co. was down 3.3% at 11:03 a.m. in New York, Ford tumbled 4.4% and Stellantis declined 7.4%. Electric-vehicle maker Tesla Inc., which analysts expect to be relatively less impacted by tariffs, dropped 6.9%. The implementation came shortly after Trump said the US would impose a 10% tariff on every country that exports to the US, plus additional duties targeting about 60 nations. Although imported cars and parts are exempt from those so-called reciprocal tariffs, carmakers are already reeling from Trump’s escalating trade war. “While the sector may feel it just dodged a bullet, we remain concerned that vehicle and parts tariffs are here to stay and will add a substantial cost burden,” Bernstein analyst Daniel Roeska said in a note to clients. Certain auto parts will also be hit by a levy no later than May 3 under a plan Trump announced last week. The US will also keep existing 25% tariffs on Canada and Mexico, and an exemption for goods that comply with the free trade agreement between the countries will remain indefinitely, officials said. Those levies were initially imposed to urge action to curb the flow of fentanyl. The countries would switch to the new tariff regime if those initial levies are lifted, officials said. Buyers Rush In Car buyers have been rushing to US showrooms to lock in deals before potential price hikes from the levies. That drove March sales to an annual rate of about 17.8 million vehicles, the most since April 2021, according to JP Morgan analyst Ryan Brinkman. But as that supply runs out, automakers are bracing for significant potential cost increases and supply-chain turmoil. Auto executives continue to lobby the administration to limit the fallout, with Ford, GM and Stellantis focusing their efforts on excluding certain low-cost car components from the tariffs. On Thursday, timed with the new tariffs, Ford said it was rolling out discounts on nearly its entire lineup as a way to keep car buyers coming into its showrooms. Ford’s “From America, For America” discount program, which runs through June 2 and offers an employee-pricing-for-everyone deal, is reminiscent of the “Keep America Rolling” 0% financing promotion GM offered after the terrorist attacks of September 11, 2001, which jump-started US auto sales in a bleak economy. Industry executives have said that they support Trump’s goal of building more vehicles in the US and expanding the country’s manufacturing base. But moving auto assembly plants will likely take years, and may never happen for cash-strapped parts suppliers. Canada, Mexico Stellantis, which owns brands including Ram and Chrysler, said it will pause production at its Windsor, Ontario, plant for two weeks beginning Monday, citing uncertainty around tariffs. The company will also idle its Jeep plant in Toluca, Mexico, that makes the entry-level Compass. The moves will also affect employees at several US powertrain and stamping facilities. About 900 workers across all affected sites will be temporarily laid off, including workers at several US powertrain and stamping facilities, a Stellantis spokeswoman said. -------- Watch Bloomberg Radio LIVE on YouTube Weekdays 7am-6pm ET WATCH HERE: http://bit.ly/3vTiACF Follow us on X: / bloombergradio Subscribe to our Podcasts: Bloomberg Daybreak: http://bit.ly/3DWYoAN Bloomberg Surveillance: http://bit.ly/3OPtReI Bloomberg Intelligence: http://bit.ly/3YrBfOi Balance of Power: http://bit.ly/3OO8eLC Bloomberg Businessweek: http://bit.ly/3IPl60i Listen on Apple CarPlay and Android Auto with the Bloomberg Business app: Apple CarPlay: https://apple.co/486mghI Android Auto: https://bit.ly/49benZy Visit our YouTube channels: Bloomberg Podcasts: / bloombergpodcasts Bloomberg Television: / @markets Bloomberg Originals: / bloomberg Quicktake: / @bloomberg-news