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In this episode of the Business Octopus, we explore the multifaceted world of business strategy and marketing through engaging conversations. The discussion begins with the intriguing concept of leveraging brand ambassadors, highlighting the success story of having Mitchell Stark, a well-known cricketer, as a brand ambassador for IX cricket. The conversation broadens to include the significant impact of selecting the right brand ambassadors for startups and SMEs, focusing on ideas such as low-cost, high-impact marketing through social media. The episode also delves into the complexities of managing personal relationships and business ventures as entrepreneurs and founders share their experiences. Learn valuable lessons on networking, transparency, and strategic business planning as we share stories of success, challenges, and the importance of a solid support system for lasting success in the business world. 00:00 Introduction and Background 00:50 Leveraging Brand Ambassadors 02:23 Challenges of Fame and Market Entry 04:18 The Marketplace for Athletes and Executives 08:34 The Cost of Fame 16:23 LinkedIn and Social Media Frustrations 18:39 Securing Brand Ambassadors for Small Businesses 21:21 The Importance of Network and Transparency 23:31 Navigating Business Complexities 26:42 Effective Networking Strategies 27:56 Scaling and Growth Challenges 29:13 Balancing Multiple Investments 31:23 The Importance of Founder Vetting 35:46 Identifying Red Flags in Potential Partners 41:10 The Illusion of Success Your network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back. There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster. Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://join.relevate.com.au/networki... Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.au We help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. #veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting