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Have you been asking yourself, how am I going to build the right kind of quality and conversion oriented content in an AI transitioning world (the future of work)? Maybe you'll grapple with hype and try to determine what's real and good enough to actually apply to your business. And stick around for this entire interview. You're not going to want to miss a single tip or strategy we uncover on AI copywriting or AI impact on creative roles. In this episode, our host, Filipe Santos, engages in a thought-provoking conversation with guest Brooks Lockett on the impact of AI on creative roles and the future of work. The discussion delves into the potential of AI to replace jobs in marketing and storytelling while emphasizing the importance of human interaction and relationship building in navigating the changing business landscape. Brooks Lockett shares his insights on embracing AI tools, problem-solving skills, and the value of leveraging detailed information for business success. Throughout the episode, they explore the dynamic nature of AI technology, the use of AI tools for content creation, and the balance between AI assistance and human input in the creative process. Join us as we uncover the intersection of AI and creativity and its implications for the future of work. Brooks Lockett is a seasoned business leader and consultant who has experienced the evolution of AI tools throughout his career. He began his journey at a time when AI technology was still in its early stages and has since witnessed the tremendous growth and advancement of AI tools. Despite the initial challenges and emotional reactions to the changing landscape, Lockett has adapted and thrived in the AI-transitioning world. As a result, he has gained valuable insights and expertise in leveraging AI tools for businesses, marketing, and consulting. Lockett's journey serves as an inspiration for those navigating their careers in an AI-transitioning world. CHAPTERS: 0:00 Building The Right Content with AI with Tips from the Show 0:20 Podcast Introduction 0:58 Who is Brooks Lockett? 2:06 Section 1 - Understanding AI in Content Generation 2:21 How can we work with the latest AI tools across a suite? (ChatGPT, Claude, StableDiffusion, Dall-E, Midjourney, etc) 6:58 How copywriters and marketers can use AI tools for better messaging that resonates. (AI in Marketing) 18:10 Pro Tip: How to Get Comfortable Adding AI into your Workflows. 22:15 What can AI do and What Can't it do in Content Creation? 27:26 Section 2 - Human-AI Collaboration - Get Creative Synergy 27:37 How users apply AI in Copywriting Wrong. 31:55 How does AI get used as a Muse or in Creative Efforts? (AI's impact on creative roles) 39:48 Importance of Editorial Oversight for high-Quality Content That Resonates with People 46:05 Section 3 - Navigating AI Challenges 46:21 How Do You Navigate Challenges Right Now, like in Jobs, Roles, Work Processes, etc? 52:31 How Copywriters, Marketers, and Entrepreneurs Prepare for Task and Work Automation? 56:33 Parting Thoughts on Winning in the Artificial Intelligence Age (AI Experimentation) 57:19 How to Connect with and contact Brooks Lockett Recommended Software and Hardware: https://phraseological.us/software-eq... Watch Other Episodes: • Podcast Episodes Reach Brooks Lockett https://brookslockett.com / brookslockett