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In our last episode, Ben and Ari laid the groundwork by revealing the three essential steps to building a robust retention and upsell plan. But how do you actually execute that plan when you're sitting across from a client? How do you ensure they don't just hear your "pitch" but feel the value? This Ask The Professor Episode, we're moving from strategy to execution. We're bringing back special guest, Max Kent, CEO of Procure Services LTD, to discuss best practices for building your portfolio. Most professionals lose the upsell because they focus on their own growth rather than the client's goals. During this discussion, we'll show you how to align these two worlds so that everyone wins. Don't miss this episode! Register today.