Ross Widmoyer - Tradition Trade & Innovation | Leveraged Storytelling Episode 6 скачать в хорошем качестве

Ross Widmoyer - Tradition Trade & Innovation | Leveraged Storytelling Episode 6

Arick sits down with Ross Widmoyer, President & CEO of the historic Faribault Mill—one of America’s most iconic heritage brands. Together, they explore how a 150-year-old mill weaves its story into the modern era, balancing tradition with innovation. They also dive into a timely conversation about global trade and tariffs: how Faribault Mill, sourcing nearly all its materials within 20 miles of its Minnesota facility, has become a surprising beneficiary of shifting trade policies—while still working to steer clear of politics in a charged global economy. It’s a conversation about brand, resilience, and what it takes to carry a great American story forward. 0:00 Introduction 0:43 Meet Ross Host Arick Wierson introduces Ross Widmoyer and the mission behind Faribault Mill. 1:06 Ross’s Backstory From Minnesota childhood to becoming CEO, Ross explains his path through finance, retail, and purpose-driven business. 5:48 Mill History Faribault Mill's 160-year journey, from Civil War-era roots to surviving modern economic challenges. 6:33 What Makes Faribault Different Ross explains why Faribault is one of only two remaining vertically integrated textile mills in the U.S. 7:33 Made in America Their U.S.-based team and domestic supply chain offer resilience against global disruptions. 11:26 – Chapters Still to Write Ross discusses the global vision for Faribault and their cult-like customer following. 13:11 Why Customers Love It Quality materials, American sourcing, and handmade care make each blanket truly special. 16:20 Scaling with Heart Ross explains how they plan to grow globally while maintaining their small-town values. 18:15 Local Icons on Blankets From lake maps to hometown landmarks, Ross reveals how they weave personal stories into every design. 20:22 Minnesota Chamber of Commerce Ross reflects on his advocacy work with the state’s largest business group. 21:39 A Top MN Brand Why Faribault belongs on the shortlist of iconic Minnesota brands and what’s coming next. 23:31 – The Role of Media From podcasts to national press, media is key in helping Faribault share its authentic story. 24:34 – Wrap-Up & Thanks Final thoughts from Arick and Ross as they close out the conversation. Hosted by Arick Wierson. Produced and Edited by Leo Moulsoff Subscribe to Leveraged Storytelling Wherever you listen to Podcasts YouTube -    • Leveraged Storytelling   Spotify - https://open.spotify.com/show/2ULeqaC... Apple Podcasts - https://podcasts.apple.com/us/podcast...