Measured Thoughts: William Lauder, CEO, The Estee Lauder Companies_October 2008 скачать в хорошем качестве

Measured Thoughts: William Lauder, CEO, The Estee Lauder Companies_October 2008

The Estée Lauder Companies Inc. guiding vision is, "Bringing the best to everyone we touch." "The best," means the best products, the best people and the best ideas. These three pillars have been the hallmarks of the company since it was founded in 1946. They remain the foundation upon which success is built today. The Estée Lauder Companies markets more than 10,000 quality products under a large portfolio of brands. Innovation is the key to delivering to market more than 300 new offerings each year. About one third of sales come from skin care, makeup, fragrance and hair care products introduced within the previous three years. Dave Reibstein, managing partner of MarketingNPV, Wharton professor, and past executive director of the Marketing Sciences Institute, spoke with William Lauder about the role of marketing in delivering on the company's guiding vision.