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Neil Patel: Build a Brand | 10 Minute Martech Ep. 1

Welcome to the first episode of 10 Minute Martech! To kick off the show, we have a special guest, Neil Patel, Co-Founder of NP Digital. Sara and Neil discuss the new era of what Neil coins as ‘Search Everywhere Optimization’ and why he believes building a brand is the only moat left in marketing and business. Check out Neil’s book recommendations: ➡️ The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Boo... ➡️ Art of the Start by Guy Kawasaki: https://www.amazon.com/Art-Start-Time... ➡️ Principles by Ray Dalio: https://www.amazon.com/Principles-Lif... Links & Resources: 🔗 Connect with Sara:   / sara-faatz-b67213   🔗 Connect with Neil:   / neilkpatel   🔗 Learn more about Progress: https://www.progress.com/ 🔗 Learn more about NP Digital: https://npdigital.com/ --- Helpful Timestamps: 00:00 - Intro 00:40 - Beginning of episode 01:22 - Meet Neil Patel, Co-Founder of NP Digital 01:23 - Search Everywhere Optimization 02:39 - Content creation is getting more specific 04:21 - Your website isn’t your only storefront 05:50 - Tracking the full user journey 06:56 - Stay away from AI content creation 08:00 - Data & Analytics to detect wastage 09:06 - Neil’s book recommendations 10:02 - Build a brand #martech #neilpatel #podcast