How YouTube has become the epicenter of culture - Katie Couric in conversation with Kevin Allocca скачать в хорошем качестве

How YouTube has become the epicenter of culture - Katie Couric in conversation with Kevin Allocca

YouTube’s Kevin Allocca talks with Katie Couric about how YouTube creators, AI, and global audiences are redefining culture and entertainment online. As YouTube celebrates its 20th anniversary, they explore how short-form video and fandoms are shaping what the world watches next. Think with Google x Katie Couric is a series that brings together leaders from across Google to share actionable insights at the intersection of AI, creativity, and culture. Watch more Think with Google x Katie Couric interviews here:    • The Future of AI with Katie Couric by Thin...   At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along. Looking for even more marketing insights, inspiration, and strategies? Subscribe to get Think with Google straight in your inbox. https://thinkwithgoogle.com/signup Sources: 1P, Global, Jan 2024 1P data Google/SmithGeiger, YouTube Trends Survey, US May 2024, N=312 online Gen Z respondents fans age 14-24. Google/SmithGeiger, YouTube Trends Survey, US April 2025, N=500 online Gen Z age 14-24. YouTube 1P data Google/Ipsos, Holiday Shopping Study, online survey, AU, BR, CA, FR, DE, MX, UK, US, consumers 18+ who reported holiday shopping occasions in the past two days. Shopping occasions: Used YouTube (n= 9,103) vs Did not use YouTube (n=62,897). Oct 2024 - Jan 2025.