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In this episode, RealScout CMO and marketing expert Seth Price breaks down how AI is transforming real estate, and how agents can use it to grow a stronger, more strategic personal brand. We cover: • Why personal brand is now the #1 differentiator • How agents can use AI to 10x their output • The specific tools Seth uses (and how he uses them) • How RealScout is building AI-powered search and nurture • Predictions for how AI will reshape the agent role • Where agents should focus their content in 2025 📌 Subscribe for weekly episodes on branding, marketing, and real estate growth. 00:00 — Why AI is a 10x tool 01:00 — Introducing Seth Price 02:00 — Why personal brand matters more than ever 04:00 — What “strategic branding” really means 06:00 — Building systems that work while you sleep 08:00 — The real role of AI for agents 10:00 — Will agents get left behind? 13:00 — The future of AI in real estate 16:00 — Inside RealScout’s AI features 21:00 — What’s coming next for AI + RealScout 24:00 — Seth’s top AI tools 29:00 — Why AI imagery still has limitations 31:00 — Rapid fire: myths, tools, tactics 35:00 — Three things Seth wants every agent to know 37:30 — Seth’s definition of Know, Like, Trust 38:30 — Where to find Seth 39:30 — Closing + Invitation to subscribe 👉🏻 CONNECT WITH US INSTAGRAM / christinecarlogeorge FACEBOOK / christinecarlogeorge / postandbeamcreative LINKEDIN / christinecarlogeorge / postandbeamcreative SUBSCRIBE ON YOUTUBE / @postandbeamcreative